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Authority & Engagement

  1. Authority
  •  Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That is the goal.
  1. Engagement
  • A quality site should produce meaningful interactions with users.
  • For example, how long do they stay on the pages of your site? Did they bounce page to page?
  • The longer a user is on the page the search engine measures this to assess the value of the content.