What metadata your website presents to search engines can be controlled by you. You can elect to use either auto-generated metadata or metadata you explicitly define for the pages and products across your website.
There are two ways to input your metadata:
Auto-Generated Metadata
Option 1 :
Overall, what metadata is provided for each page in your website is controlled by the Automatically Generate Page Metadata setting at MAIN MENU > SETTINGS > SETTINGS CATEGORIES > STORE SETUP > CMS > Automatically Generate Page Metadata. If set to YES, then the metadata for your site will be generated for each page according to programmatic best practice patterns using data you enter in various key demographic settings.
Best practices for major search engines are used in order to auto-generate metadata for your website where none has been explicitly defined.
Explicitly Defined Metadata
Option 2:
Explicitly defined metadata for products is configured and managed using fields on each product’s catalog admin page.
Updating "Meta Data and/or Keywords" for the whole category (displayed on the Product View page) is done only on the first category product. The Metadata fields can be found once you locate the first product of a category, click "Manage This Product" and you will see the blue "Meta" fields.
For non-product pages, the Meta Data CMS Feature, or metatools, in your admin gives you the ability to explicitly override auto-generated meta data for your site’s non-product pages.
If the Automatically Generate Page Metadata setting is set to YES, the system will autogenerate meta data on pages across your site from data you enter about your company when setting up your website.
Best practices for major search engines are used in order to auto-generate metadata for your website where none has been explicitly defined.
Here are instructions for how to explicitly define your own metadata for pages (not products) on your website.
Step-by-Step Guide
To override the metadata presented for any non-product webpage on your website:
-
NOTE: Consult SEO best practices or an SEO expert when defining and adding your own meta information.
-
Select Meta Data from the CMS Features section of the Storefront CMS menu or visit
admin.yourdomain.com/settings/edit-meta-data.html?cms
A) If default meta information has not yet been defined for your site, the first time you click Insert New you will be required to first add the default meta information before you can add any meta information for a specific page. Tokens, defined by values surrounded by curly brackets {somevalue} will replace the specified value from your settings. See the ex. in the Page Title input field.
B) If default meta information already exists, the Insert New Meta Tag window will provide a field at the top to specify the template for which your specified meta information is designed.
4. After filling in the fields, press either SAVE button.
5. Once the custom meta information is added it will be represented on the Meta Data page and from there you can elect to edit, make default, or delete any existing meta information entry. NOTE: You cannot delete the existing Default entry.