Marketing Your Site | SEO Strategy
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      Keywords

      What is a Keyword?

      • Words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term.
      1. Understand what your targets are searching for
      • Use the keywords in your site
      • Your keyword should appear in the first 100-150 words of the article.
      • Use related keywords
      • You must know your prospect’s keywords
      • Don’t Guess

      2. Steps to take
      • Write down obvious keywords
      • Look at competing sites ( View page source on those pages to find keywords)
      • Ask colleagues for insight on your list
      • Look for obvious spelling mistakes
      • Synonyms
      • Split/Merged Words
      • Hyphenated Words
      • Singular/Plural
      • Geo Terms
      • Your Company Name
      • Competing Terms ( Competing Company names/products )

      3. Where to use Keywords

      • URLs
      • Title tag
      • Heading Tags (“H” Tags)
      • Description tags
      • Links Pointing to the Page within Your site
      • Links Pointing to the page from other sites
      • IMG tags
      • Body Text
      • Bolded
      • Italicized

      4. Use related keywords

      Google has technology called LSI, which is like a thesaurus , and they analyze the meanings of different keywords on a page to determine a pages relevancy.

      5. Useful links