Marketing Your Site | SEO Strategy
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      Links

       

               Links Help

      • Helps search engines find their way around.
      • Pass PageRank
      • Tell search engines the referenced pages subject matter.
        Creating Links
      • On-Page= Things you do to your own site
      • Off-Page= Links on other sites (Creating links on other people's sites and pointing back to your sit)
        Link quality
      • Search engines will count all links pointing to a website, but they don’t count them equally.
      • More weight is given to links with better quality
      • A quality link may be a link from any large, respectable site that is going to be higher on the quality scale than a link you might get from commenting on a blog.
      • In addition, links from those in your “neighborhood”, sites the are typically relevant to your site, may also count more.
        Link text/ anchor text
      • The words within a link-the link text or “anchor text” are seen by search engines as the way one website is describing another.
      • You often can’t control the words people use to link to you, so capitalize on opportunities to influence anchor text within reason.
        Number of Links
      • Plenty of sites have found that getting a whole lot of links can add up to SEO success. Even more so if you’re getting a lot of links from many different sites
      • All things being equal, 1000 links from one site will mean far less than 1000 links from 1000 sites.
        Internal Linking
        • 3 Common problems to internal linking:
        • Not enough internal links on your site
        • Not enough text links
        • No keywords in the text links
        • Use image links but make sure there are text links scattered around.
          Fake Links
        • Created to benefit the reference site
        • Only exist for search engines
        • Who cares if they’re used

         

        Dangers of fake linking

        • You may lose the benefit at any moment
        • Your site might get penalized ( Rare, but it happens)

         

        Page Rank

        • Works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Google looks at links coming from other pages pointed to a particular page

         

        PageRank Basics

        • The higher the number of incoming links, the higher the pages’ rank
        • Links from high Pagerank pages pass more page rank ( CNN, NY Times will have more page rank than a mom and pop shop)
        • Page rank is diluted among the links on the page
        • Pagerank passes through both intra-and inter-site links
        • Nothing is lost - the originating page keeps page rank, it just votes for other pages
        • Except linking to another site passes Pagerank to that other site, rather than the original site

          Good Things for Links
        • Relevance ( Links from relevant/related sites are more valuable than from Non-relevant sites
        • Links from multiple sites: 100 links from 1 domain not as valuable as 1 link from 100 domains
        • Links from pages with links to valued sites
        • Links high up on the page ( higher on the page is better than lower generally)
        • Links with keywords early in the anchor text( word earlier in the anchor text are more highly weighted than words later in the link)
        • Links in content: Links and content are more valuable than links in the navigation menus or sidebars
        • Add visible NOT hidden links
        • Links pointing to pages within your site (not just the home page)

        Unnatural

        • Links created quickly
        • Always the same anchor text
        • All links contain words
        • Links come from the same site types
        • All links low page/trust rank
        • Few follow links

        Natural

        • Links appear gradually
        • Variety of anchor text
        • A variety of site types
        • A variety of link values
        • Many nofollow links

        The Perfect Link

        • High PageRank
        • High TrustRank
        • Follow link
        • Text link
        • Keywords new beginning of anchor text
        • Relevant linking site
        • From a new domain/C-Block IP Number
        • High on the Page, in Content
        • Visible
        • Pointing in your site, not just the home page
          Useful Links ( Gauge Pagerank)